All You Need To Optimize Marketing, Increase Revenue, and Reduce Churn.

Goals, funnels, automatic goal suggestions, engagement analytics, surveys, automatic insights, segments, and more. All on the same dashboard. No code.

No credit card required.
Trusted by leading B2B businesses around the globe
canberk beker from cognism's hockeystack testimonial
Canberk BekerGlobal Head of Paid @ Cognism

Amazing end-to-end attribution tool!

Cognism measures all marketing campaigns using HockeyStack. We can clearly see which campaigns actually drive revenue, not just signups. Accuracy is higher than any other platform I've used too.

cameron dejong from raintree's hockeystack testimonial
Cameron DeJongDirector of Digital Marketing @ Raintree

34% increase in MQLs & 15% decrease in CAC

I can quickly see which marketing campaigns bring us the highest quality leads, pipeline influence, and ROI in a couple minutes.

william ballance from lavender's hockeystack testimonial
William M. BallanceCEO @ Lavender

Big fan of the platform and the team!

We're big fans of HockeyStack and use it at Lavender! Outside of the platform itself, love the team!

justin rowe from impactable's hockeystack testimonial
Justin RoweFounder @ Impactable

No one else came close!

HockeyStack changed the game when it comes to LinkedIn ads attribution.


Automated Insights

Understand who converts better with a single click. All automatic, no-code.

  • Know "who" is likely to complete your goals with one click.
  • Click on "see in users" to automatically filter your users by the goal.
  • Change a single filter to analyze the visitors who didn't complete this goal.
  • Understand visitors' pain points and optimize your pages.
No credit card required.

Step-by-Step User Journey

Get a step-by-step visitor journey of the exact visitors you are looking for with filters. No need to tag any action, zero learning curve.

  • Each scroll, click, search is automatically collected and analyzed to create a user journey for your visitors
  • Filter your visitors by session properties, user properties, pageviews, and goal completions.
  • Find the exact visitors you are looking for, analyze their session to see which paths they choose, and create more funnels.
  • Get page-based analytics much faster than session replays.
  • Click on a session to see its details, such as enter/exit page, duration, referrer, and more.
  • Click on an action to automatically define it as a goal.
No credit card required.

Conversion Goals

Create goals with pageviews and clicks with no-code. Compare your goal performance over time, analyze top referrers, user properties, and the pages they viewed.

  • You didn't create a goal, but now want to see how well it performed? Unlike other tools, you can define your goals at any time to see the whole history with HockeyStack.
  • Get automatic goal suggestions. Define them as goals with one click and analyze them in the goals report.
  • Filter your dashboard based on your goals to see which pages converting visitors viewed, which devices, OS, etc. they use and their session details.
  • Check how well your business and distribution strategy is performing with performance graphs and top referrer report.
No credit card required.

Visual Funnels

Analyze your conversion funnels, know where your visitors drop off, and optimize the user experience.

  • Create a funnel in under 30 seconds with clicks or pageviews.
  • Use the most popular journeys from user journeys to see where others drop off.
  • Use "contains" or "regex" options to choose multiple pages of your website, such as your blog, features pages, etc.
  • Quickly duplicate your funnels to change steps, add UTM tags, or create multiple funnels with the same first steps & different end goals.
  • Fix UX issues by analyzing drop-off rates and improve your conversion rate with funnels.
No credit card required.


Send your own goals, revenues and identifiers for a more flexible analytics experience.

  • Identify your opted in users with their emails, names, and any other identifier that you use. Analyze their actions on your website & product.
  • Send all your JS actions to HockeyStack, connect your existing goals, and get the best out of retroactive & cookieless tracking.
  • Know which pages & campaigns bring you the highest quality leads, highest LTV, and the most active users. Analyze all of their sessions, measure marketing attribution, and win.
No credit card required.

Qualitative Data

Numbers are good to analyze. But qualitative analysis can tell you a whole new story.

  • Track all queries users search on your website. Get product recommendations from your visitors, add products that they want
  • Setup beautiful surveys that your users will want to answer, including NPS and exit-intent, . Analyze drop offs, their actions on the site, and more.
No credit card required.


Find the best visitors to approach, analyze and retain.

  • Segment your visitors using their actions on the website, user properties, session properties, revenue attribution, and more.
  • Analyze their sessions with one click in 10x less time than any other session replay tool.
  • Filter your funnels, goals, and surveys with your segments.
No credit card required.

Marketing Attribution

Understand which channels and campaigns bring the highest quality leads without spending $38K+ on HubSpot.

  • Use custom goals to track your revenue from different marketing campaigns.
  • Choose an attribution model to know which campaign, referrer, blog post, etc. brings the highest quality leads in terms of revenue.
  • Connect your marketing data with product engagement metrics to truly understand if your acquired customers engage with your product.
No credit card required.